NCR’s business model differs from traditional media outlets. Most will typically rely on Sponsorship, Advertisers and Subscriptions. We feel that ultimately, this model is not always the best approach when considering the following:
Sponsorship: When a review is sponsored, the content is typically edited and curated through the view-glass of the Sponsors.
Advertisers: When the content of the review is driven by advertisement, especially in a specific category, all too often the same issues occur as with sponsorship.
Subscribers: When content is driven by sustaining and attaining new subscribers, often the content is curated to maximize subscriptions.
NCR has centered its mission on making our reviews as fair as possible; we have found that the best way to achieve this is to create a community of Readers, Installers and Product Manufacturers – we bring everyone together as such:
Readers: We provide the most comprehensive and transparent testing for the gutter guard industry and broadcast our results here. We collect valuable feedback that we use to publish our research (please comment on our pages or send us a note if you wish to share something).
Manufacturers: We create reports and analysis from feedback of our readers and our testing. We sell the reports to the manufacturers of gutter guard products allowing them to manufacture the best product with best industry practices.
Installers: We have created a network of Installers who have repeatedly provided the best experience for our Readers by excelling at installation and service. The installers are on a one-strike policy with our Readers and lose the application fee paid, providing incentive to complete the job to the Customer’s satisfaction.
We feel this is the best and most fair way we can review a product without selling it or selling out – we are always looking for ways to improve. If you have an idea, please let us know in a comment below.